Experience Life In True Color

True Views

Experience your true view with glare-killing, high fidelity polarized lenses that outperform even expensive brands in quality and durability.

True Protection

From flexible infant frames to prescription wear-overs and everything in between, all sunglasses provide 100% protection against harmful UV.

True to Life

Whether you're catching waves at the beach or getting groceries around town, our sunglasses are tough enough to handle every adventure.

Family Owned & Operated for 100+ years

We've been in the service business for over 100 years and in the sunglass business for more than 30.
We live and breathe eyewear. It's not just our business, it's our life.