Father and son wearing sunglasses and smiling on the beach

we are an independent eyewear company

When you buy from Cliff Weil, you know you're doing business with a small, independent business that has been successful for over a century. We are passionate about the quality of our products and the customer care we provide.


We've been in the service business for over 100 years, and we're proud to be a small, independent, family-owned company. We started out as a tobacco wholesaler in 1905, but we shifted our focus to eyewear in the 1990s. We quickly found that our customers were looking for quality products and personal service, and so we set out to become known as the best eyewear company around.

Over the years we've stayed committed to offering superior customer service. Whether you're buying a single pair of sunglasses or working with us on your business account, we want you to feel like you're working with someone who cares about you personally. That's why we pay attention to what our customers want and strive to give them exactly what they need. It may sound simple, but it takes time, attention to detail, market awareness—and most importantly—dedication. We live and breathe eyewear so we can serve you better!



Cliff Weil is headquartered in suburban Richmond, Virginia and has an extensive network of sales and service reps all over the country. Our sales, service, and in-house teams are all dedicated to offering our customers amazing service at every opportunity. We believe that when you buy from Cliff Weil, you're buying more than a product—you're buying into our family. We've built our company on the idea that people matter, and we pride ourselves on being available for any questions or concerns our customers may have about their products or services.



Because eyewear is all about personal fit and style, we strongly recommend purchasing in person from a local retailer. But if you know what you want or you already love our products, our shop is open. We have a generous free return policy and one of the best warranty programs in the industry, so you can have confidence in every purchase you make. 

We are a member of The Vision Council, which represents and promotes
the eyewear industry via market research, industry events, and advocacy.

DEMA (Diving Equipment and Marketing Association) is a nonprofit that
represents and supports the recreational scuba diving and snorkeling industry.

Cliff Weil Cigar Company storefront in 1920s


The Cliff Weil Cigar Company was founded in 1905 by a young man named Cliff Weil (pronounced Wheel). By 1962, Cliff had built the largest single-house tobacco distributor east of the Mississippi. Cliff's great-grandnephew Alvin Hutzler joined the company in 1965 and began the shift away from tobacco. By 1991, all tobacco products had been phased out and the company focused solely on eyewear. Alvin still manages the company today.

Though there isn't an actual "Cliff" on staff anymore, our team is passionate about keeping Mr. Weil's legacy alive. Above all else, we are dedicated to providing quality product and exceptional customer service.

Become a Retailer

Cliff Weil has a long history of helping retailers, wholesalers, and distributors make their eyewear programs more profitable. We know what it takes to build the best programs, and we know how to customize them to meet your individual needs. Our programs have increased the turns and profits of all our customers, and we are so confident we can do this for you that we guarantee it!