After over 100 years in the service business and thirty in eyewear, we’ve got our sunglasses programs down to a science.

From product development all the way through to our personalized on-location service, we know what it takes to make a successful eyewear program.

Are you ready to take your sunglasses to the next level?

Quality Products

  • We are discerning about the materials we use. We specialize in lasting products made of quality materials at affordable prices.
  • All lenses provide 100% UV protection.
  • All products are backed by our Lifetime Warranty against defects.
  • We offer a wide selection of products and brands to meet the needs of any retailer.

Personalized Programs

  • We use extensive research data and market testing to stay ahead of the curve on trending styles and consumer demands.
  • We tailor a successful program to your exact needs based on your market and your specific customers.
  • Displays are proportionate to your rate of sale, so you'll never have a bigger display than you need. And they're FREE with your qualifying program.

No Minimums & free shipping

  • We have no minimums so you can order only what you need, when you need it. By the piece or by the case, it's up to you.
  • Reorders are easy: order more of what you want, none of what you don't. We make sure you get only the product your customers want.
  • We offer free shipping to all your locations on orders $150+.
  • Orders can be shipped to your distribution center(s) or directly to location for quicker turnaround.
  • For initial orders, product and displays are packed together to simplify setup and reduce costs and environmental impact.

Exceptional Service

  • We provide our free White Glove Service to qualifying retailers - our experienced service reps visit each location to clean, inventory, and reset displays so they always look fresh for your customers.
  • You're assigned an in-house customer service rep so you'll always know who to contact when you need assistance.
  • Customize everything! From custom tags to unique displays to private label eyewear programs, we can do it all. Our in-house artist can produce branded graphics for your program. Custom headers are one of our customers' favorite options.
"The display is attractive and turns the sunglasses several times during the year. It is a pleasure to do business with CWI."
— Kevin K. (Georgia)
Young woman wearing Islander Eyes Ibiza aviator sunglasses
"Cliff Weil is a very profitable line for us. The glasses turn quickly and CW ships very fast. The perfect combination for happy customers."
— Jim P. (New Jersey)
Man wearing Islander Eyes Azores polarized sunglasses, holding young girl on beach
"We are very pleased and I would highly recommend your program to anyone interested in a quality, profit driven sunglass program."
— James S. (Florida)
Older man wearing Sea Striker sunglasses and holding fishing pole on shore